Build the buzz – how IV League Drips turned heads and won hearts
Rosy McEvedy knows what it takes to build a brand from scratch-and bounce back after losing it all. In this inspiring lesson, Kochie chats with the founder of IV League Drips about launching an IV wellness brand in Australia before anyone really knew what IV therapy was. With no budget and plenty of sceptics, Rosy hustled hard, built trust from the ground up, and turned a bold idea into a booming business with more than 200 licensees nationwide.
This conversation is full of straight-talking advice on finding your first customers, building genuine loyalty, and scaling without losing what made your brand special in the first place.
In this lesson, you’ll learn:
- How Rosy built her initial customer base using her personal network-and how you can too
- Why word-of-mouth and Google reviews became her most powerful marketing tools
- How early customer feedback helped shape the business and boost long-term loyalty
- The importance of human connection in a digital world-and how IV League Drips made every customer feel like family
- How to grow your business without blowing the budget using collaborations and grassroots strategies
- The systems Rosy built to maintain quality and consistency while scaling fast
- How to spot a plateau and bring in the right people to push through to the next level
- Why building a strong team-and knowing when to ask for help-is essential to sustainable growth
Rosy also shares what she’s learned about resilience after being knocked down more than once, and why having a clear “why” is the secret to pushing through the hardest days in business.
If you’ve ever launched something new, felt imposter syndrome creeping in, or wondered how to keep customers coming back for years-this episode is packed with lessons you won’t want to miss.
Key themes
- Building resilience in business setbacks
- Power of personal networks and referrals
- Importance of customer feedback and adaptation
- Trust and personal connection with customers
- Role of Google reviews and reputation
- Team building and quality control
- Leveraging partnerships and collaborations
- Impact of branding and brand awareness
- Scaling and overcoming business plateaus
Timestamped overview
00:00 Success = Needs wants, grit, adaptability”
05:52 Why customer care builds referrals
08:31 Expanding marketing strategies
12:16 Building a dedicated team
13:22 How to manage rapid business growth
17:44 How to succeed at social when your in a regulated industry
20:29 “Pondering growth strategies”